You Can’t Take It Back

(Ad Campaign)

Tasked with creating an ad campaign for Amnesty International, to shed light on the statistics of police violence and the number of civilian deaths attributed to such. Said posters were spawned from a concept in which I had common weapons used during police brutality and casualties being used with a desperate hand reaching back to try and stop the action.

Both pieces used photographic elements except for the illustrated hands in their respective various forms. It is simple and minimalist to highlight the impactful imagery against a black background. This piece was also a collaborative effort by a few others to help perfectly execute my concept.